Business Development Coordinator Print

Job Summary

ProOrtho, a division of Proliance Surgeons Inc., is seeking to fill a full-time Business Development Coordinator position.

Job Description

Posted: 09/26/2018
Status: Full Time
Type: Administrative
Care Center: Pro Ortho
City: Kirkland, WA

The Business Development Coordinator position is a multi-faceted role that includes strong marketing and business development responsibilities as well as building and maintaining relationships within our community. This position requires considerable knowledge of the marketing and communications field as applied to the healthcare industry.

You will work with the Executive Director, Operations Manager, Physicians and Management Team in their efforts to develop business strategies and implement effective marketing and communication plans. You will lead the marketing efforts to develop and improve the market share while maximizing the practice’s presence in the communities we serve.

Essential Duties and Responsibilities:

The essential qualities necessary include, but are not limited to:

  • Coordinate all marketing activities for multi physician - multi location practice
  • Promote ProOrtho, Proliance Eastside Surgery Center and Proliance Eastside MRI at all times
  • Provide information about our doctors and philosophy of the practice
  • Display a pleasant, professional appearance
  • Demonstrate an articulate and outgoing personality
  • Coordinate and participate in community events and activities
  • Maintain comprehensive marketing calendar
  • Proactively manage referral base to maintain and enrich working relationship
  • Create and execute promotions, marketing collateral and physician communication
  • Highlight and promote physician experience, qualifications and accomplishments
  • Maximize the practice’s social media presence
  • Maintain an excellent relationship with vendors used for various promotional activities
  • Assist with day-to-day tasks as assigned by the Executive Director and Operations Manager
  • Ensure tracking systems are in place to measure effectiveness of marketing activities
  • Analyze tracking systems on a monthly basis
  • Develop key pathways for new patient referrals
  • Install a continually evolving marketing plan aimed at key market exposure
  • Work in orchestration with other managers in the enhancement of our patient experiences
  • Develop outreach programs for both the practice and individual Providers
  • Leverage branding into new business and patient opportunities
  • Assure continual process improvement by monitoring customer service, patient feedback and Physician satisfaction
  • Implement appropriate employee customer service training programs and monitor effectiveness
  • Monitor return on marketing investment dollars
  • Research local, regional and national healthcare trends for the purpose of capitalizing on methods to grow patient volumes and improve patient retention rates
  • Oversee all marketing content including print materials, social media, website, links/landing pages, SEO, key word monitoring and pay-per-click
  • Evaluate and recommend appropriate advertising campaigns
  • Act as the ‘voice’ of the organization through presentations, introductions, outreach and other campaigns aimed at practice exposure
  • Work with Executive Director and Operations Manager in orchestrating marketing initiatives that align with the overall strategic intent and goals of the organization
  • Coordinate the use of any related outside contractors and/or consultants
  • Organize monthly Marketing Committee meetings
  • Perform other related duties as assigned

Job Requirements:

The Business Development Coordinator is expected to demonstrate the following skill sets:

  • Self-motivation with the ability to plan and prioritize workload
  • Must have the ability to work in a team environment and a willingness to be flexible
  • Excellent verbal and communication skills both in person and on the phone
  • Experience with the MS Office Suite
  • Detail oriented and highly organized
  • Experience with website and social site management
  • Experience with website SEO and communication with website designers
  • Must have good customer service skills and have the ability to work independently


Job Specifications:


  • High School Diploma or equivalent, college degree highly desired
  • Prior work experience in healthcare marketing


  • 2 – 3 years of prior experience in marketing, business development & communications
  • Superior written and verbal communication skills
  • Computer literate in Microsoft Office applications & social media postings
  • Skill in establishing and maintaining effective working relationships with all staff
  • Must display a high level of customer service
  • Commitment to accuracy, attention to detail and follow through
  • Enthusiasm for our practice mission and business model
  • Must be a team player


  • Typing skills of 50wpm
  • Thorough knowledge of MS Office applications, including Word, Excel, Outlook, Adobe Acrobat and PowerPoint
  • Ability to type/data entry
  • Ability to handle multiple projects at one time
  • Ability to adjust priorities and focuses with little notification
  • Ability to handle interruptions and maintain composure in stressful situations
  • Internet proficiency
  • Excellent phone etiquette/customer service
  • Ability to problem solve
  • Exceptional spelling and grammar
  • Ability to accept challenging and new projects
  • Skill in reporting information that is accurate, complete and in accordance with detailed instructions
  • Ability to organize, prioritize and meet deadlines
  • Understanding of the need for and evidence of consistent respect for confidentiality
  • Skill in establishing and maintaining effective working relationships with physicians and staff
  • Ability to communicate clearly
  • Consistency and timeliness in attendance
  • Ability to work occasional overtime and/or hours outside of the normal schedule

Other Requirements:

  • This position requires a current driver’s license and a reliable, insured vehicle for transportation while networking offsite

Work Environment/Physical Demands:

The work environment/physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Requires corrected vision and hearing to normal range
  • While performing the duties of this job, the employee is regularly required to talk or hear
  • The employee regularly is required to stand, walk, and sit
  • Work is performed in an office environment
  • Some bending and stretching required
  • Use of telephone is required
  • Manual dexterity required for use of computer keyboard
  • Occasionally lifts and carries items weighing up to 50 pounds
  • Requires working under stressful conditions or working irregular hours

This description is intended to describe the essential job functions, the general supplemental functions and the essential requirements for the performance of this job. It is not an exhaustive list of all duties, responsibilities and requirements of a person so classified. Other functions may be assigned and management retains the right to add or change the duties at any time.

How To Apply:

If interested in applying, please email your cover letter and resume through the form below or email to Use “Business Development Coordinator” in the subject line.

We regret we are not in a position to personally respond to all applicants.

Apply Now

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